From Valencia to TV: The Making of the Suitable Commercial

As a viewer, you only see a TV commercial for a brief moment. Yet behind those few seconds lies an incredible amount of work—from selecting the right footage to perfect timing, and from setting the mood to telling the story. Our summer commercial is part of our ambition to introduce Suitable to a wider audience, and it recently aired on national television in two separate two-week runs. A great moment to take a look behind the scenes. We spoke with Martijn Cales, the colleague responsible for the commercial’s production and editing.